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It does because the title is connected to the figure and the question.. The firgure are rectangles with elipse on top of one end.. no color, but common sense tells us it represent an arrangement of matchsticks that need to be modify for higher symmetry.. You could see dozen solutions easily , Yet chosen the square cross..why not the 2x2 square? why not the tic-tac-toe? This is where you supposed start to wonder and recheck and reconsider everything.. or 'look inside the box'.

No, I would have no reason to consider the [placement of the] heads, because it is a matchsticks puzzle. The matchsticks puzzles have never limited themselves to placement of the heads. If you had wanted that extra condition, then you are changing what kind of traditional puzzle this is and not announcing in the rules.