Can anyone tell me the correct answer to this problem, pls?
Market segmenting is the process of dividing the market into groups who have distinct needs, wants, behaviour or who might want different products and services. Segmentation is usually done along demographic, geographic, attitudinal or behavioural lines. Small segments are often termed niche or speciality markets. However, all segments fall into either consumer or industrial markets.
Assuming the assertion in the above argument are true, which statement must be true?
A. Niche markets are primarily in the consumer space.
B. Segmentation starts with easier demarcations such as geographical and demographical boundaries, and over time, can move into finer directions, such a attitudes and behaviours.
c. The value of market segmentation is that it allows companies to hone and target their marketing messages to different groups , depending on where they live, what their attitudes are,and what behaviour they display.
d. A niche market maybe composed of a group of individuals that share specific characteristics across different segmentation lines , such as living in the same areas, being of a certain age, having similar attitudes, and engaging in similar behaviours.
e. Industrial markets tend to fall more along geographic lines and consumer markets more along demographic, attitudinal, and behavioural lines.
