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  1. Can anyone tell me the correct answer to this problem, pls? Market segmenting is the process of dividing the market into groups who have distinct needs, wants, behaviour or who might want different products and services. Segmentation is usually done along demographic, geographic, attitudinal or behavioural lines. Small segments are often termed niche or speciality markets. However, all segments fall into either consumer or industrial markets. Assuming the assertion in the above argument are true, which statement must be true? A. Niche markets are primarily in the consume
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